SweSoul

We create
Mass Kindness

Strategy, design, and technology for people shaping what comes next

We bring out what matters and turn it into real impact

Scroll

We start with people

Understanding what they care about
what they need
what stands in their way

Then we turn insight into direction
direction into design
and design into impact

Not just something that looks good
something that works
something that lasts

Kindness is not soft

It is precision
It is awareness
It is strength

It is knowing that what you make affects people

It is choosing to be thoughtful about that from the beginning

Kindness builds trust
It holds communities together
It allows things to grow

We lead with that

Art. Design.
Technology.

They were never separate

The roots of design and technology have always been in art and beauty

We still believe that

What we make does not live on a screen
It lives with people
in their decisions
in their daily lives

That is where impact happens

What we do

We define direction
We design what holds
We create what moves

From early strategy to final execution we stay close to the work
So nothing gets lost between the thinking and the doing

Clarity across the whole process

Strategy

Understanding people, behavior, and change
Finding direction in complex situations

Design

Identity systems
Digital experiences
Products that feel right and work clearly

Creative

Ideas that connect without forcing attention
Stories people actually care about

Technology

New tools, including AI, used with intention
To see patterns
to test ideas
to move faster with clarity

Always human-led

Working in the now

Close to culture
Close to technology
Clear on what matters

We pay attention to what is shifting

In how people live
how they think
how they connect

We use new tools to understand faster and build better
Not to replace thinking
to strengthen it

The work stays human

Selected work

Real projects
Real outcomes
Real impact

Built with care. Designed to last.

Third culture

Makers and dreamers

We know what it takes to build something from nothing

To move between worlds
to adapt
to keep going

Our perspective comes from crossing cultures
industries
and ways of thinking

We see differently
We listen differently
We build differently

We are what the world we want to see needs us to be

Built on care

Close to the work
Close to the people
Close to the outcome

We work directly
We think things through
We stay until it is right

No layers
No distance

We teach what we know
We support the people we work with
We build long term

We bring out what matters and turn it into impact

You can feel when something is right

Start something

If it feels right
reach out

Start a conversation hello@swesoul.com

SweSoul

Strategy, Design & Technology
for Founders, Brands, and Leaders
Building a Kinder Future

What We Do

Strategy & Insights

We work with you to understand the full picture — market, audience, opportunity — and turn that understanding into clear, actionable direction.

Marketing Strategy
Go-to-Market Strategy
Social Responsibility
Landscape Analysis
Brand Identity
Business & Financial Planning

Planning & Design

From visual identity to digital products, we design things that are clear, purposeful, and built to connect with real people.

Branding
Digital Marketing
Print, Product & Web Design
Copywriting
E-Commerce & Product Design
Intellectual Property & Copyrights

Management

We don't just plan — we help you run it. From day-to-day execution to long-term partnerships, we stay in it with you.

Project Management
Investment Management
E-Commerce Management
Influencers & Partnerships
Sponsorship Outreach & Management
Social Media Management

Learn More

We are a collective of strategists, designers, and engineers with two decades of shaping some of the most significant companies, brands, and non-profits in the world. We believe the best work isn't just innovative and beautiful — it's sustainable and beneficial to the planet.

Commitment

Diversity

We've never had a single point of view — and we never want one. Our work is stronger because of who we are and where we come from.

Collaboration

Innovation isn't a solo act. We believe the best ideas happen when we're building alongside others — our clients, our communities, our partners.

Sustainability

Choosing the work we take on means choosing the future we're supporting. Every project should make something better — not just bigger.

Clients

We work with diverse and global clients, from high-impact individuals, athletes, hospitals, and Fortune 100 companies to non-profits and startups.

Some of our clients include:

Photo

Founder

Tina Davar Hobbs

Born in Tehran. Raised in Stockholm. Educated in London. Shaped by New York and San Francisco. Tina holds a BA and BSc Honours in Business, Marketing, Economics, and Management from the London School of Economics and London Metropolitan University.

In 2002, she founded SweSoul in Sweden as a creative agency and online music magazine — supporting artists and brands in building their presence, sales strategies, and sustainable solutions. In 2013, she brought SweSoul to New York to expand its global reach.

Today, SweSoul works at the intersection of strategy, design, and technology — partnering with founders, brands, and leaders who believe their work should contribute to something meaningful. A committed advocate for plant-based living, diversity, and sustainability, Tina brings the same intentionality to how she lives as how she works.

We Are Third Culture Kids

Our culture and community aren't rooted in geography or ethnicity — they're rooted in shared experience. We navigate multiple realities, speak multiple languages, and carry a global perspective shaped by exposure to different histories, challenges, and ways of seeing the world.

That perspective isn't a footnote — it's our foundation. It makes our work sharper, our empathy deeper, and our understanding of the people we design for more honest.

SweSoul Advisor Group

Our clients see us as more than a creative partner — they see us as a strategic one. We bring resources, perspective, and experience to help founders and leaders invest in growth and build toward sustained, positive outcomes.

Marketing Strategy & Consulting
Business & Product Consulting
Budgets, Forecast & Financial Modeling
Trademarks & Copywriting
Brand AI, Innovation & Introduction

Investor & VC Relations
Accessibility & Compliance
Terms of Service & Privacy Policies
Waste Assessment & Zero Waste Planning
Technology & Platform Management

We createMass Kindness