Be Sew Yourself
Brand identity and website for a kids sewing studio in Thousand Oaks. This page covers what we heard, what phase 1 includes, the design directions to choose from, the timeline and the investment.
A studio built for kids, run with real care.
Here is our understanding from our first call. If anything is off, tell us and we will adjust before design begins.
School-age makers
Kids are the heart of the business, mostly homeschool students. Adult classes come later as a second step.
Purchase orders welcome
Many families pay through charter school stipends, so enrolling by purchase order must be as easy as paying by card.
Commitment over drop-ins
A monthly class program with everything included. Drop-ins are handled in person, not promoted online.
A space just for them
Parents see the studio, then drop off. Inside, kids sit together at shared tables, not facing a wall.
Let the fabric shine
The studio will be full of colorful fabric and samples, so the brand colors stay soft, warm and homey.
Simple on a phone
Parents should find classes, see open spots and enroll in a few taps, with no detours to other websites.
Soft, warm and made for making.
Concept and inspiration images that show the feeling we are aiming for, and how one consistent brand can carry through the whole space: the walls, the front desk, the worktables, the aprons and social media. They set the mood and the visual direction. They are not final designs, so the logo, colors and details will come from the direction you choose below.
Soft walls and natural wood, so the fabric, aprons and finished projects bring the color.
The brand on the walls: the name, simple messages kids can live up to, and aprons in the palette colors.
Shared worktables with a calm, organized backdrop, so the space feels friendly rather than like a classroom.
The front desk, plain and branded. In a small space, one bold brand moment at the entrance goes a long way.
Color with control: a single soft accent wall adds warmth without competing with the fabric.
Photography direction: close, warm and real, focused on hands at work and the pride of making something.
A social media feed that feels like the studio.
On social media, the same brand guidelines apply for consistency. The palette keeps every post fun, and the fonts and photo style carry through Instagram and TikTok, so a scrolling parent recognizes Be Sew Yourself before they read the name.
Studio moments, finished projects and class announcements alternate in a steady rhythm.
Shown in palette C, Sunny blend. Post topics are examples only.
Brand first, then the website.
We build the brand before the website so every page, email and sign looks and feels like Be Sew Yourself from day one.
Brand foundationStory and voice
- Brand story and mission
- Positioning: who the studio is for and why it is different
- Voice and tone guide with key messages
- Clear wording for ages, expectations and policies
Visual identityHow it looks
- Primary logo and secondary lockups
- Monogram and a sticker-ready badge for bags and products
- Final color palette
- Typography system: heading, accent and body fonts
- Supporting pattern and graphic elements
Brand guidelinesYour reference guide
- A digital guide covering logo use, colors, fonts and examples
- Ready to share with printers, sign makers and future helpers
Coming soon pageUntil opening day
- A temporary branded page on besewyourself.com while the studio is being built
- Waitlist signup so families can save their interest in classes
- Newsletter signup for studio updates and opening news
- Links to Instagram and TikTok so people can follow along
- Replaced by the full website when the studio launches
Website design and buildOn Squarespace, mobile first
- One long, easy-scrolling homepage with a simple menu
- Focused pages for classes and enrollment, charter school families, FAQ and policies, and visiting the studio
- Class booking that shows spots left and marks classes as sold out
- Card payments online and a purchase order enrollment form
- Newsletter signup and a branded email template
- Search basics and analytics set up
- Designed and tested on phones, tablets and desktop
- A walkthrough so you can update classes and content yourself
Local launch setupOnce the lease is signed
- Google Business Profile
- Yelp and Nextdoor business pages
- Instagram and TikTok profiles with branded profile image and bio
Includes two rounds of revisions on the brand direction and on the website design.
Not included: the Squarespace subscription, domain, scheduling and payment fees, and any other platforms, apps or services Be Sew Yourself chooses to use. These are paid directly by Be Sew Yourself.
Choose a direction.
Four complete directions, each pairing a color palette with a type style and shown on real items. Pick the one that feels most like you. Mixing is welcome too, for example the colors from one direction with the fonts from another. Your choice guides the logo work that comes next.
Direction 1: Storybook with Sunny blend
Type 1 + Palette CSunny blend
A brighter mustard yellow with soft blue, pink and sage. Cheerful for kids and calm next to busy fabric.
A warm, rounded serif that feels like a favorite picture book. The heading and italic come from the same family, so everything stays calm and cohesive.
Tap a mockup to see it larger. Mockups show the overall feel; the exact fonts are shown in the panel above.
Direction 2: Playful modern with Soft and sweet
Type 2 + Palette ASoft and sweet
Gentle butter yellow, periwinkle, blush and sage, grounded by a warm cocoa brown. The softest of the four.
A chunky, characterful sans for headings with a fine, elegant italic beside it. Fun and confident, with a grown-up finish parents will appreciate.
Tap a mockup to see it larger. Mockups show the overall feel; the exact fonts are shown in the panel above.
Direction 3: Clean and evergreen with Garden workroom
Type 3 + Palette BGarden workroom
Mustard, denim, leaf green and rose. The most homey and lived in, a little stronger than A.
A slim, confident sans for headings paired with a flowing italic. Clean and timeless, so it will not feel dated in a few years.
Tap a mockup to see it larger. Mockups show the overall feel; the exact fonts are shown in the panel above.
Direction 4: Classic gothic with Soft garden
Type 4 + Palette DSoft garden
Palette B softened a shade toward pastel. Keeps the green and denim personality while the fabrics stay the star.
Built on Franklin Gothic, one of the most trusted typefaces there is. Strong, friendly headings with a light, graceful italic.
Tap a mockup to see it larger. Mockups show the overall feel; the exact fonts are shown in the panel above.
Small shapes that make the brand recognizable.
Beyond the logo, a few supporting elements give Be Sew Yourself a look people know at a glance: a signature flower, flowing stitched lines, simple icons and soft repeat patterns. They work on stickers, aprons, signage, the website and social posts.
Note any flowers, stitch lines, icons or patterns you love by name. We will refine a few into the final system.
Exploration only. Shown in palette C colors.
Little things kids take home.
Concept ideas showing how the motifs could come to life on things the studio sells, gives away and uses in class: totes for kids to make, items behind the front desk, giveaways and products for an online store. This is the idea phase only. Designing and producing these items would be part of phase 2.
Brand collection. Tees, bottles, prints, enamel pins and packaging that carry the flower and stitch motifs.
Craft collection. Totes, caps, mugs, notebooks, sticker sheets and sweatshirts for the studio shelf, the online store and giveaways.
The sewing machine driver's license.
When a student finishes their course and can use a sewing machine on their own, they earn their very own license. It is a small, cute card to keep forever. It celebrates the milestone, builds pride and community, and gives families something to share. It is part of everyday fun and a thank you to every student.
Four design versions to react to:
Version 1. Ribbon seal on the right with soft corners and color shapes.
Version 2. Pink seal on the left with flowers, shown with blank fields ready to fill in.
Version 3. A sunny yellow border with the seal on the left.
Version 4. A yellow border with a pink seal on the right.
Ready before opening day.
Working toward a January 2027 opening. Dates shift with the lease and with how quickly decisions come together.
Direction and logo
Choose palette and type, review logo concepts, coming soon page goes live with waitlist signup.
Brand finalized
Logo, colors and fonts approved. Brand guidelines delivered.
Website build
Design and build, class booking, purchase order form and email setup. Local profiles once the lease is signed.
Launch
Content, testing on every device, your walkthrough, and the site goes live ahead of opening.
What phase 2 could look like.
Not part of this proposal. When you are ready, we can scope and quote any of these separately.
Social media kit
Branded post and story templates, highlight covers, a simple weekly posting rhythm and launch content for Instagram and TikTok.
Studio space branding
Wall and shelf colors from the palette, signage, window graphics, sample shelf labels and a photo spot kids will want to share.
Printed materials
The sewing license, class flyers, a charter school info sheet, business cards, gift cards and logo stickers for bags.
Shop and checkout
An online shop for patterns and kits, gift cards, and a card reader for in-studio sales.
Branded goods
Totes, tees, sticker sheets and notions pouches that students take home and wear around town.
Opening campaign
Soft opening and grand opening plan, invitations, photography direction, local press and community partnerships.
Phase 1 budget.
Brand foundation and visual identity
Story, positioning, voice, logo suite, palette, typography and graphic elements
Brand guidelines
Digital guide for logo, color, type and usage
Coming soon page
Temporary page with waitlist, newsletter signup and social links until launch
Website design and build
Mobile-first Squarespace site, class booking, purchase order form, email setup, search basics and walkthrough
Local launch setup
Google Business Profile, Yelp, Nextdoor, Instagram and TikTok profiles
Platform and service costs
Squarespace subscription, domain, scheduling and payment fees, and any other platforms, apps or services. Paid directly by Be Sew Yourself.
Phase 1 total
Brand and website design services. Platform and service costs are not included.
Phase 2 work is quoted separately once phase 1 is complete and we have a better understanding of the needs and next steps.
Estimated platform costs.
These are paid directly by Be Sew Yourself, not part of the $2,500. We recommend the Squarespace Core plan: it includes the stronger marketing and selling tools and no extra Squarespace fee on online sales.
Squarespace Core website
Website, hosting, online store, newsletter signup and analytics. $29 a month, billed annually.
Squarespace Email Campaigns
For sending branded newsletters and updates. The price grows with the size of the mailing list.
Online class scheduling, if needed
Squarespace Scheduling for bookings, reminders and forms. We will confirm the right booking tool once class details are set.
Estimated total
Depending on whether scheduling is needed.
The domain is free for the first year with an annual Squarespace plan. Card processing fees (about 2.9% plus 30 cents per sale) and any taxes are additional. Prices are Squarespace's current US rates and may change.