CREATIVE STRATEGY, DESIGN & TECHNOLOGY.
FOR FOUNDERS, BRANDS AND LEADERS.
IN PURSUIT OF KINDNESS.

What We Do

Strategy & Insights

We craft and synchronize business strategies and ecosystems, with precision, grounding them in thorough research, defined goals, and clear visions of impact. Our expertise bridges the gap between analysis and creativity, ensuring a solid foundation for your market presence.

‣ Marketing Strategy
‣ Go-to-Market Strategy
‣ Social Responsibility
‣ Landscape Analysis
‣ Brand Identity
‣ Business & Financial Planning

Planning & Design

Innovating at the intersection of design and strategy, we create signature initiatives and platforms. Our designs and campaigns don’t just speak to your audience; they resonate, forging memorable connections and partnerships.

‣ Branding
‣ Digital Marketing
‣ Print, Product & Web Design
‣ Copywriting
‣ E-Commerce & Product Design
‣ Intellectual Property & Copyrights

Management

By orchestrating the rhythm of your business, we ensure seamless integration of platforms, consistent branding, and efficient e-commerce operations. Every element is tuned to perform in concert, optimizing your business's symphony.

‣ Project Management
‣ Investment Management
‣ E-Commerce Management
‣ Influencers and Partnerships
‣ Sponsorship Outreach & Management
‣ Social Media Management

We are a collective of creatives, researchers, strategists, and engineers with a history of shaping some of the most significant companies, brands, and non-profits. Driven by a commitment to excellence, we leverage our creativity and resources to forge a future that is not only innovative and beautiful but also sustainable and beneficial to the planet.

Commitment

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Diversity

We can never be inclusive, kind or create viable global solutions, unless we invest into different human perspectives and needs.

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Collaboration

Innovation and emerging technology happen when we nourish the exchange of human knowledge, experiences, and partnerships.

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Sustainability

Changing the world for better means supporting the development of sustainable practices in everything we do.

 Clients

We work with diverse and global clients, from high-impact individuals, athletes, hotels, and Fortune 100 companies to non-profits and startups. Some of our clients include:

Founder

TINA DAVAR HOBBS

Born in Tehran, raised in Stockholm, educated in London, and having worked in New York and San Francisco, I now call Los Angeles home.

I hold a BA and BSc Honors in Business, Marketing, Economics, and Management from the London School of Economics and London Metropolitan University.

In 2002, I founded SweSoul in Sweden as an online music magazine and creative agency supporting artists and brands in establishing their online presence, sales strategies, and sustainable solutions. In 2013, I brought SweSoul to New York, expanding its global reach. Over the years, I've been involved in crafting and executing multi-million dollar startups, working with various entities, including organizations, non-profits, artists, athletes, and brands. I've also worked in the financial industry, built over ten startups, served as the former CEO of Baron Davis Enterprises, and launched IBM Watson on the West Coast.

Outside of SweSoul, my passions extend to plant-based living, embracing new technology, indulging in art, books and podcasts, volunteering, and deriving motivation from creating new apps that contribute to a sustainable and kind future.

We are Third Culture Kids

As Third Culture Kids, our culture and community are rooted in shared experiences rather than geographic or ethnic boundaries.

We navigate multiple realities, are fluent in various languages, and armed with a global perspective that enhances our understanding of diverse problems and solutions. This multidimensional view of the world, enriched by our exposure to an array of histories, challenges, perceptions, and lifestyles, hones our emotional intelligence and cultural acumen. Consequently, we adeptly interpret societal norms and cues, allowing us to operate effectively and apply our insights across a spectrum of national and organizational cultures.

SweSoul Advisor Group

Our clients regard us as essential strategic partners, recognizing our capacity to transcend the conventional roles of connectors and thinkers. As trusted advisors, we offer more than just valuable resources and experiences; we empower our partners to strategically invest in growth, facilitating sustained positive outcomes.

  • Financial Planning & Fundraising

  • Business & Marketing Consulting

  • Portfolio Management & Investment Vetting

  • Trademarking & Copyrighting

  • Research, connections and introductions

  • Brand & Asset Creation

  • Partnerships & Sponsorships

  • Non-profit & Donation Development

  • Value Acceleration & Exit/Transfer Planning

  • Technology & Platform development